ActiveCampaign – For powerful tagging, lead scoring and CRM features.Here's our list of the top seven cloud-based email automation tools for small-to-medium business: When assessing different software solutions for your business, you’ll need to know what level of automation you’ll be needing, and, of course, your budget. Which Email Automation Software is Right for my Business? Still need a more detailed explanation on marketing automation? No worries – just jump ahead to the bottom of this page to our Automation examples section. We’ve also included a few options in the section below. It includes things like linking anonymous website data to a known contact, abandoned cart campaigns, contact tagging, lead scoring, dynamic content – pretty much any kind of automation you can think of, really! The sky’s the limit here, but of course, you’ll need a marketing automation platform that’s powerful enough to do this. Professional automation is the really heavyweight stuff. We outline some of these tools down below. However, if you don’t plan to set up anything more complex than this, you’ll find that the tools at the lower end of the price/feature scale will usually serve your needs. This is when you start moving into real automation territory, and you’ll need marketing automation software to run these kinds of campaigns. These kinds of triggers allow you to send more targeted and tailored content. For example, it could be a contact who’s opened an email or clicked on a specific email link (which might indicate their interest in that particular topic). Slightly more sophisticated automated campaigns use the same principle of sending emails based on an action, however, the actions (or triggers) are a bit more complex. An autoresponder campaign can help to nurture that interest further and increase your chances of converting them into a customer down the line. At this stage, it’s still too early to tell what exactly they’re interested in. What’s the benefit of doing this? Well, the theory is that, by signing up to your mailing list, the visitor has indicated some interest in your business. Most newsletter tools will be able to do this through their autoresponder feature. This 3-minute video will show you some real-life examples to help you get a sense of what you might need for your business.Īs you can see from the video, automation at its most basic level is really just sending an email (or series of emails) based on a simple action, like a visitor signing up to your mailing list. And, with the right tool, it doesn't need to be difficult – in fact, most providers offer helpful templates. Having these set up will save you a ton of time and help increase your profits. They include welcome email series, abandoned cart emails and behavioral automations (for example, when a user visits a specific page or clicks a link).
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